CASE STUDY / 02
PRIMAXX
Luxury property experience built around atmosphere, material and architecture.
01 / CONTEXT
QUIET LUXURY.
CLEAR CHOICE.
Elegant enough to sell the development, clear enough to move visitors deeper into the project.
02 / EXPERIENCE
THE SPACE
LEADS.
A darker, warmer project world lets the interiors carry the persuasion.




MATERIAL / PALETTE / DIRECTIONMATERIAL / DIRECTION
BROWN. BRONZE.
BREATHING ROOM.
03 / STRUCTURE
A SIMPLE
PROPERTY
SYSTEM.
Four views. One project. No clutter.

PROJECT STATUS
DESIGNED / DEVELOPED / DELIVERED
Commercial digital experience for a premium property brand.

