CASE STUDY / 01

MACHINE
0001

The film is not watched.
It is controlled.

The film is controlled.

SELF-INITIATED / INTERACTIVE AUTOMOTIVE FILM / 2026

MACHINE / HERO

01 / CONTEXT

WHAT IF THE FILM
WAS THE INTERFACE?

MACHINE 0001 is a self-initiated Root Studio experiment built around one question: can an automotive film become something the user controls rather than something they simply watch?

A self-initiated experiment where hold, scroll and drag control authored film progression.

A cinematic experience with user ownership built into its timing.

02 / DIRECTION

USER INPUT
OWNS TIME.

Hold initiates the experience. Scroll drives progression. Drag controls the final authored movement.

MACHINE / DIRECTION

03 / INTERACTION

HOLD

01 / INITIATE

DIRECTION

02 / PROGRESS

MOVE

03 / CONTROL

MACHINE / HOLD

MACHINE / MOVE

03 / MOVE

USER INPUT
OWNS TIME.

MACHINE / MOVE

Drag becomes authored motion.

04 / EXPERIENCE

FILM.
INTERACTION.

Interface.

The final cinematic state resolves into an editorial case-file layer without breaking the visual world.

MACHINE / CASE

05 / SYSTEM

FILM

INTERACTION

TYPOGRAPHY

INTERFACE

PROJECT STATUS

SELF-INITIATED
ROOT STUDIO
EXPERIMENT.

Proof of capability — not an Audi commission.

The case study stays explicit about its status while showing the complete creative and technical system.

NEXT PROJECT / 02

PRIMAXX

Luxury property,
quietly directed.

Luxury property, quietly directed.

VIEW CASE STUDY →

PRIMAXX / NEXT

MACHINE0001

WHAT IF THE FILMWAS THE INTERFACE?

USER INPUTOWNS TIME.

HOLD

DIRECTION

MOVE

USER INPUTOWNS TIME.

FILM.INTERACTION.

FILM

INTERACTION

TYPOGRAPHY

INTERFACE

SELF-INITIATEDROOT STUDIO EXPERIMENT.

PRIMAXX

MACHINE
0001

WHAT IF THE FILM
WAS THE INTERFACE?

USER INPUT
OWNS TIME.

USER INPUT
OWNS TIME.

FILM.
INTERACTION.

SELF-INITIATED
ROOT STUDIO
EXPERIMENT.